Writing

Notes on craft, design and building

June 10, 20261 min
From Boeing 747 to Waymo
Every wave of tooling pulls knobs off the dashboard. Software's Boeing 747 cockpit just turned into a manual car, the automatic is in sight, and a Waymo you talk to is a year or two out. The job that's left is direction: where to go, and what it should feel like when you get there.
June 10, 20261 min
Liquid Death for Software
Liquid Death sells the most commoditized product on earth, plain water, and turned it into a brand people tattoo on themselves. Software is entering the same era. When AI turns code into a commodity, the moat stops being the feature set and becomes the story, the taste, the brand.
June 10, 20261 min
Quality You Can Taste
A burger in Texas tastes exactly like one in California. That took In-N-Out rebuilding its whole supply chain in Texas before selling a single one. Consistency at scale is not policed at the counter. It is built in from the bottom up, long before anyone flips a patty. A design system works the same way.
June 10, 20261 min
Sacred as Japanese Rice
Ask people on the street which city has the most Michelin stars and most will say Paris. It isn't close, and it isn't Paris. It's Tokyo. The reason runs back centuries, to a country that decided food was sacred and built everything around protecting it. Mastery followed. Design works the same way.
May 25, 20261 min
Touch the Canvas
In 1841, an American painter patented the paint tube. Twenty years later, Monet was standing in a field painting an actual haystack. Agentic coding is design's paint tube. The canvas is the running browser now.

Notes on craft, design and building

From Boeing 747 to Waymo

Liquid Death for Software

Quality You Can Taste

Sacred as Japanese Rice

Touch the Canvas